The primary and related secondary sectors appear to have limited or no access of entrepreneurs to business know-how, innovation, practical training, as well as coaching in business establishment and development, which could lead to the development of entrepreneurial culture. The Greek-Bulgarian Cross-Border (CB) region is particularly deprived of such support tools, given the capitals of Athens and Sofia represent the main business hubs, whilst the peripheral provinces suffer the effects of poor access to state-of-the-art expertise and innovation. Bulgaria is among the 3 lowest performers in the EU, despite the apparent improvement in several business indicators. Similarly, Greece ranks below the EU average in skills and innovation.

To achieve business sustainability and growth in the CB area, as well as to address the high restrictions imposed by COVID-19, SMEs need improved skills and better e-tools, which will be delivered by the Bu4Inno project through skill development and vocational training. The project targets, not only new agri-SMEs and potential entrepreneurs with ideas to start their own businesses, but also established SMEs that strive to improve their skills, innovate, develop new products/ services, and cooperate in the CB area.